About Us

With the strong Inspiration and Technical Support of Mr. D.D. Arora ( Chairman of New Deal Manufacturing Co. Manufacturers & Exporters, U. K.) started the company, New Deal Export House (India ) for his brother Mr. S.S. Arora. This company now became a leading women lingerie manufacturers, dealing into all kinds of Women Undergarments, Fashion Undergarments, Women Panties (Hipster Panties, Bikini Panties, Tummy Tucker etc.)

Right from the time of its inception Mr. S.S. Arora, the chairman of the company started with the brand name of Lykra Creations with emphasis on quality and comfort. His two sons Naveen Arora and Mohit Arora have now strengthened the organization by introducing new brand Lady Lyka Cups & Undies.

Lady Lyka has played vital role in transforming the scene by converting the basic innerwear to highly fashionable lingerie. This collection of Designer Lingerie is specially designed to give the wearers not only the functional |benefit of good fit but also the emotional benefit of enhanced ; self esteem and confidence resulting from perfect fitting of the innerwear, which flaunts the body for attractive external appearance.

Lady Lyka has proved its ability to design an innovative blend of passionate colours and fascinating designs, created by using exquisite designer laces and prime choice material elegantly for the woman of today. Many of these women undergarments bring in new functional innovations creating new fashion trends, while adding new levels of comfort.

Our undergarments are simply the best because of trendy styling, reasonable pricing and long lasting attributes. Pocket friendly prices give our customers best value for their money, which is the main motto of the company. Our products are divided in two categories Economical Range under Lykra Creations, and Premium Range under Lady Lyka.

Company came a long way offering the widest range of products to cater the diversity of the Indian market. We have established new branch offices in Mumbai & Kolkatta. With an extensive network of Sales Executives, Distributors and Agents all over India, our brand has a presence in all top retail outlets in every metropolitin city of the country.

After establishing a network of dealers all over India, the company has spread its wings in the international market too and created a distinct recognition.

New projects and ideas are being developed keeping in mind the current fashion trends and customer choice because creativity, innovation, quality and services forms an integral part of our image.

Our future plans encompass upgrading manufacturing technology to maintain quality and leadership. In the pipeline are new and exciting collection of Bikinis, Thongs and Jean shorts.